When our founder, Jade Payne, mum of four, went in for a simple blood test at 33, she never imagined how her life would change. Fit, healthy, and a devoted CrossFitter, she was shocked to be told on Christmas Eve, 2024, that she had an extremely rare form of kidney cancer – a 17cm tumour resistant to chemotherapy and radiation, with no clear treatment path.

The diagnosis was devastating. Overnight, her world shifted from barbells and busy school runs to surgeries and scans. But in recovery, Jade began searching for answers – and found them in the hidden toxins of everyday life.

“I realised the activewear I lived in – the nylon, the polyester – is basically plastic. Once you start seeing it, you can’t unsee it.” Jade says.

Jade’s personal mission goes beyond fabric. She’s driven by the desire to help women make informed, empowering choices – to build confidence, not just in how they look, but in how they care for themselves.

Through WildBody, she’s creating a community that moves consciously, chooses better, and celebrates every body in its truest, strongest form.

WildBody is more than clothing — it’s a commitment to care. To yourself, your body, and the world that holds you.

Every seam, fibre, and fit is designed to make you feel comfortable, capable, and connected to something bigger: a movement toward mindful strength.

Because the future of activewear isn’t plastic – it’s Wild.